Key Publishing Group is your portal to the make-up industry. The company was founded in 1996 by Emmy Award-winning make-up artist Michael Key with the vision to educate, connect and inspire artists and make-up lovers around the world. We attract a wide audience, from aspiring artists to industry leaders. Between our magazine, our show and our digital presence, we’ve established ourselves as the industry’s go-to source for complete information about practical make-up effects and beauty make-up.
With four websites and a social media presence on the major channels, it’s easier than ever for make-up artists—aspiring and professional—to find us. Our websites provide valuable, exclusive content. Makeupmag.com features breaking industry news, a database of international make-up schools and the Make-Up Artist Shop, which stocks issues of Make-Up Artist magazine, exclusive apparel and more. IMATS.net gives IMATS show-goers all the information they need on all our events, from buying tickets to previewing classes.
To see our office, visit officesnapshots.com.
Who We Are
Michael Key is an Emmy Award-winning make-up artist whose credits include much of the Star Trek franchise (The Next Generation, Deep Space Nine, Voyager), plus Jingle All the Way, How the Grinch Stole Christmas and Coneheads. He started Make-Up Artist in 1996 and the International Make-Up Artist Trade Show (IMATS) in 1997 to connect make-up artists worldwide, providing them with resources, networking opportunities and inspiration. In his spare time, he enjoys playing guitar.
Cori Stoddard has a journalism degree from the University of Oregon and more than 20 years’ TV and film experience. She has been a newscast director, a production assistant and an extra. Her extensive movie and pop-culture knowledge came in handy when she and her husband ran Portland Movie Tours. She writes for and edits Make-Up Artist magazine. Away from work, she explores parks and yard sales with her family and contemplates DIY home projects.
Leslie Marois is the art director for Make-Up Artist magazine and IMATS. Raised in the small industrial city of River Rouge, just outside Detroit, she explored the punk-rock music scene and abandoned city that would inspire her creative career. She received a Bachelor of Fine Arts before relocating to Oregon. Now living in Portland, she enjoys exploring the Pacific Northwest with her husband and two children.
Prior to joining KPG in 2012, Larlyn Fitzpatrick operated her own accounting and bookkeeping business while volunteering at her children’s schools on the Board of Directors and as an auction co-chair. She also worked with successful entrepreneurs in the life insurance and real estate development businesses. She enjoys family trips to the Oregon and Washington coasts and to her native Hawaii. E aloha kekahi i kekahi! (This does not mean “Where is my Mai Tai?”)
Dawn-Marie Gordon was an accountant for 25 years in the construction and manufacturing industries before she arrived at Key Publishing Group. Now, as IMATS operations manager, she keeps the shows running smoothly. She loves the outdoors, laughing, watching movies and dancing. And expensive tequila.
Looking for a change after 20 years in banking, Debbi Johnson joined KPG in February 2013 as bookkeeper extraordinaire. Even though she has her sights set on ruling the world, QuickBooks is currently keeping her occupied. Outside of work, she keeps busy with friends, family and trying to perfect the perfect vodka-based cocktail. Newest summer discovery: hiking with a thermos of watermelon vodka and lemonade sippers. Favorite saying: Don’t be a hater, be an appreciater.
Grace Mahar is KPG’s digital marketing manager. She oversees all social media platforms and web based advertising for both IMATS and Make-Up Artist magazine. She thrives on multitasking and has more than 22 years’ experience in sales and customer service. When she is not working, she enjoys deep conversations with her partner, being outside and watching live music.
Jennifer McDonald is KPG’s veteran employee. Since 2006, she has dabbled in just about every aspect of the company. With 20 years of customer service experience, she enjoys helping others. She is Make-Up Artist magazine’s subscriptions manager as well as the IMATS registration manager. She recently celebrated her 40th IMATS show in London 2015. Her passions are her horses, traveling, classic cars and spending time with family and friends.
Heidi is the sales manager for IMATS and Make-Up Artist magazine. She has more than 15 years’ experience in event management, trade show sales and production, and was the entertainment buyer for one of Portland Metro’s largest family events. When not at work, she enjoys traveling to sunny places, skiing, hiking, wine-tasting with friends and spending time with her dogs, Oscar and Riley.
Cory Patterson is a graphic designer for KPG. When he’s away from work, you can find him involved with music somehow. Whether it’s recording songs in his home studio, playing on worship teams at churches around southwest Washington or simply walking down the street in his neighborhood with headphones on, creative arts has been his passion since he was a child and has proven to be a centerpiece throughout his life, spanning many different outlets.
Shannon Vincent is KPG’s retail sales manager. She oversees all things retail for both Make-Up Artist magazine and IMATS including the IMATS and Make-Up Artist booths. She is a make-up artist and graphic designer by trade but has many years of retail and management experience. As a fifth-generation Oregonian, you can usually find her on an outdoor adventure with her dog Addison.
Nick Wiinikka is a graphic designer for IMATS and Make-Up Artist magazine. With a mechanical engineering education, along with 3-D design and illustration experience, he brings a diverse skill set to the KPG team. When he’s not spending time with his beautiful wife, he takes time to have fun with his large extended family. He enjoys fishing, astronomy, crafting puns and dominating at Yahtzee.
Kayla Woods is the executive assistant to Michael Key. She has both a BA and a BS from the University of Arizona. She is involved with the American Red Cross and Washougal Boosters Club. She enjoys painting, drinking wine and eating cheese, usually simultaneously. She also enjoys curling up with a good book. Most of the time she can be found spending time with her husband and two kids in the great outdoors, hiking and fishing.
Laura Loucks joined KPG as office and pro-card manager in August, 2017. After graduating from Washington State University with a fine arts degree, she moved to LA where she began her make-up career in 2003. Her make-up credits include working as a make-up assistant and contact lens tech to Ve Neill on Pirates of the Caribbean 2 and 3 and as make-up department head on Grimm for three years. She is married to Keith Loucks and has two children: Amelia, 5, and Logan, 3. When not busy keeping everything in order at KPG, she likes to hike, garden, scuba dive, paint and do crafty things in general. If you want to get on her good side, try telling her a silly pun or two. “I totally love stupid puns…like jokes…I think they are punny.”
John Westover is the IT manager for Key Publishing Group. After living too many years in Arizona he moved to the Pacific Northwest in 2016, and came on board in July of 2017. He has a passion for automation, transparency and enabling his coworkers to work as efficiently as possible. When he’s not at work, he’s likely at home with his partner binge watching something or tinkering with his home lab.
Melissa is an Aquarius and quiet explorer originally from Sarasota, Fla. where she performed in the the Sailor Circus for many years. She received a Bachelor’s of Fine Art in Painting from the Pacific Northwest College of Art and continues to enjoy creating art with her husband. She now acts as the Talent Coordinator for IMATS.
Annika is an animal lover and a word lover. She has a big goofy dog that she loves exploring with. She has been the online editor at KPG since April, 2017.
Randy Sean Schulman
Is this the part where we say super important things about ourselves? Like: I did a play once. It was called Rip Van Winkle. I was 10. I forgot my first line and it was embarrassing. Seriously, I remember it like it was yesterday. I froze on stage. My teacher, Mrs. Kline, whispered it to me from behind the orange velvet curtain. And then I got going; it all came back to me and the play was a hit. Sometimes, when I forget what to say in my real life, or it feels like I’m sleeping through it, I wait for Mrs. Kline’s voice to wake me up. And she does. Psst! Don’t forget to tell them! Oh yeah: I am grateful for many things in my life, traveling, writing, acting, fatherhood and being part of KPG.
Heli Del Moral
Heli Del Moral is global marketing manager for IMATS and Make-Up Artist magazine at KPG. Raised in South Florida, with over 25 years of experience in network television, print and digital media production, Heli has a passion for branding, marketing and design. The fusion of creativity and technology has always been the center of his career. Heli moved to Oregon from New England in 2015 to be close to his two young daughters, Kaitlin and Victoria.