Digital Marketing Director

Key Publishing Group is seeking a Digital Marketing Director for Make-Up Artist magazine and IMATS. This is a department head position that manages the Digital Marketing Manager and reports to, and works closely with, the Publisher/Executive Producer. Your key role will be creating compelling messages across print and digital platforms, including social media, to actively build readership and ticket sales.

General Description
The Director of Marketing is responsible for marketing IMATS and Make-Up Artist magazine. This role will be integral in the development of a global strategy and vision for our trade show and publication.

This Role

  • Be the consumer champion for the KPG brand experience. Deepen KPG’s understanding of its core consumers’ wants, needs and preferences and build effective working relationships with key stakeholders to lead a consumer insights process, and convert KPG user data into behavioral/strategic inputs to inform marketing concept development
  • Builds the brand DNA
  • Initiates product strategies, including the positioning, advertising, merchandising and pricing for effective ROI

Essential Job Duties

  • Masterful at leveraging message to drive ticket sales, subscriptions and attract long term partners (exhibitors, sponsors and advertisers)
  • Takes the lead on executing marketing strategies
  • Understand key trends in the marketplace and identify growth opportunities for KPG
  • Oversee coordination of all media advertising assets


  • Bachelor’s degree in Business, Marketing or related field or equivalent
  • 5+ years of marketing experience in results-driven marketing environment preferably in cosmetics/beauty or entertainment industry
  • Black Belt in social media with a deep knowledge of organic and paid elements of Facebook, Twitter, Instagram, tumblr, Snapchat, Periscope and YouTube is a must
  • Event marketing is a plus
  • A passionate, energetic team-oriented personality with strong analytical, interpersonal, creative and leadership skills
  • Strong oral, written, communication and presentation skills.  Need to be able speak publicly and connect and engage an audience
  • Must be hands-on and get involved with the details
  • Proven record of successful marketing strategies to drive growth
  • Able to work under pressure effectively and efficiently
  • Ability to adapt to changing priorities and multi-task
  • Creative thinker and problem-solver
  • Excellent analytical, quantitative, organizational, financial and negotiation skills

Key Publishing Group provides:

  • A competitive salary
  • Medical benefits
  • Dental benefits
  • A 401K plan
  • Bragging rights too numerous to mention here


Why you want to be a part of Key Publishing Group:

– We offer a generous compensation package including highly competitive full-time salaries, medical, dental and vision benefits, 401(k) and generous paid time off policy.
– Our office is a happy, creative and stylish destination (featured on where our team loves to work, collaborate and succeed
– We travel in style and are the envy of all our friends.
– We laugh a lot.

About IMATS:

The International Make-Up Artist Trade Show, or IMATS, is the world’s largest celebration of make-up artistry. Thousands of make-up artists, exhibitors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up industry leaders from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. Shows are held in Los Angeles; New York; London; Toronto; Vancouver, B.C.; and Atlanta.

About Make-Up Artist magazine:

Make-Up Artist is a trade magazine for professional make-up artists and is read in more than 70 countries around the world. It was founded in 1996 by Emmy Award-winning make-up artist Michael Key with the vision to educate, connect and inspire artists and make-up lovers around the world.

About Key Publishing Group:

KPG produces the highest quality magazine, websites, digital content and events. The company is recognized as a leader in professional make-up artistry by the Academy of Motion Picture Arts and Sciences, major film studios and global cosmetic companies. We work with the most talented and successful artists in the world. Our team delivers unparalleled value for our business partners. KPG’s combined social media reach is over one million.

If you would like to be part of this culture of excellence, we invite you to explore this career opportunity and see how your talent and aspirations might fit within Key Publishing Group. To apply, please send a résumé, cover letter, salary requirements and three professional references to

You can learn more about KPG, IMATS and Make-Up Artist magazine here:

Follow us on Facebook, Twitter and Instagram: @Makeupartistmag @theIMATS @IMATS and @IMATSofficial

No phone calls please.